Xfinity Mobile
The work spanned the customer journey from browse to unboxing. It included key web pages and purchase flows; game environment and character design; and, with the industrial design team, a shipper box system with quick-start guides, SIM card, and personalization details, plus branding direction for the hardware’s look, feel, and interaction.
Rooted in Xfinity’s brand principles, I proposed a mission, personality, and tone for Xfinity Mobile and expressed it through the visual direction of key pages, complementing the official brand identity developed by another agency.
I also built a trusted client partnership that positioned Code & Theory as creative lead among the partner agencies, extending creative direction to their account management app and email and SMS journeys.
Xfinity Mobile went on to acquire 380K customer lines in its first year.
In Their Words
"She is a designer’s creative director, providing actionable feedback and direction that designers can leverage to execute their own solutions... She is also a client’s creative director, in that she can understand the business and experience strategies and goals that companies have for their products, build upon them through collaboration, and translate them for a design team."
– Michael Reddy, Group Director, Code & Theory
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