Viator
In collaboration with Viator's Head of Brand Marketing and internal product team, the 12-week engagement spanned brand strategy, visual identity, digital product design, and UI guidelines, using user testing to drive MVP definition and feature prioritization.
Discovery defined the experience strategy, aligning Viator's business goals with the spontaneous nature of its audience through product audit, competitive review, and audience research.
The right experience, at the right moment
Designed around where, when, and who, serving relevant recommendations while shortening the distance between browse and buy. Based on discovery findings, developed two distinct directions and built scripts and screens for user testing, with results directly shaping the MVP and feature priorities.
In Their Words
"Her focus on what customers really want, and her experience in truly human-centered UX design, were hugely valuable. Couldn't recommend her highly enough."
Michael Lattig, Head of Brand Marketing, Viator