2018-2019Branding, sales enablement, software design, creative opsVP of Creative
Luster
Luster is a B2B experiential-technology company whose products live at the seam between digital and physical — hashtag photo printers, live social mosaics, and flip-disc displays that turn event guests' social posts into shareable moments for brand clients.
Joined as VP of Creative to lead the department across brand, sales, and software — streamlining how the team operated and defining where creative could drive the business.
Bridging the digital and the physical
Directed the brand in both directions: on digital, rebuilt the client portal's Instagram-connection flow and refreshed the website; on physical, oversaw the mosaic and flip-disc display artwork — designing some flip-disc pieces myself, including a custom typeface built for legibility on the low-resolution display.
Templatize turnkey solutions for Hashtag printer for ope team & global partnersFlip Board operator dashboard design update to incorporate tweetsIn collaboration with engineers, redrew font for Flip BoardCollaborating with software team on voice to text display feature on Flip Board