2017AppCreative Strategy, Branding, Product Design, Design SystemLinio App Rebrand — 30% More Downloads, App Store Best of 2017 — Claudia Chow
Linio
Engaged directly by the CPO of Linio — a Rocket Internet-backed startup and one of the largest e-commerce platforms in Latin America — to reposition it from a discount destination to a quality marketplace built on trust. Working with Linio's CEO and product team, the 1.5-month engagement covered creative strategy, digital branding, visual guidelines, and mobile product design for 10 key templates, tuned to the payment, currency, and delivery behaviors unique to the LatAm market.
One year after the rebrand and product launch, Falabella acquired Linio for $138M.
Result
30% more downloads
35% more conversion
App Store "Best of 2017"
In Their Words
"Best designer I've ever worked with. She took a poorly designed, poorly rated app and turned it into a Best of 2017 globally in the App Store."
– Daniel Rocha, Chief Product Officer & Mobile CTO, Linio