Kinship Mars Petcare — The Wildest & Good Friend Product Design by Claudia Chow
Kinship
Two engagements with Kinship, Mars Petcare's digital venture arm, brought in directly by the Group CPO and Head of Product.
For The Wildest, embedded as design lead for three months to design the responsive web and mobile experience for a first-time pet parent platform, integrating branding from Porto Rocha mid-project to finalize the MVP for initial launch.
For Good Friend, a pet services marketplace, led discovery and concepting, presenting final concepts directly to Kinship's founding president before handing off to the internal team to build out.
Three-month engagement, two products.