KAVAK App & Web Design — SoftBank-Backed Car Marketplace by Claudia Chow

Kavak

Engaged as an independent consultant by the Chief Product Officer of KAVAK, a SoftBank-backed challenger brand simplifying car ownership across Latin America. The brief: communicate KAVAK's value proposition, unify the mobile web and app experience, and build the product system to carry it.

Delivered a modular design system and a responsive homepage that carried KAVAK's value proposition across the customer lifecycle.

Built for Mexico's pre-owned car market
Started with a deep dive into the unique challenges of Mexico's used-car market, the target audience, mobile behavior, and the competitive landscape, turning it into a blueprint of actionable recommendations for the app and website redesign. Stress-tested SuperUnion's work-in-progress visual identity against the UI, translating the incoming brand direction into the digital environment.

One place to buy, sell, and manage a car
Led MVP definition and design of the mobile app and responsive website, integrating buy, sell, and car-management functionality into a single experience. Working with KAVAK's leadership, defined the features supporting the full ownership journey, from browsing to management to trade-in, and built a flexible design system to scale across web and app.

At a pivot point? Let's sharpen it — claudia@studiochow.com