2011–2020WebCreative Strategy, Branding, Responsive Web Design, Styleguide
Digiday Media
A decade-long brand partnership with Digiday Media, working directly with the CEO and editor-in-chief. It began with Digiday's rebrand as the company shifted from an events business to a publisher. I then launched a family of distinct brands under one masterbrand: Glossy (fashion and luxury), Modern Retail (retail and DTC), Tearsheet (fintech), and Gather (C-suite culinary events). Each brand got its own strategy, identity, and site design. I returned at each business transformation to evolve the brand architecture, from membership to the subscription pivot.
Outcome
Today the portfolio reaches 1.3M monthly users and 260K email subscribers, and Modern Retail was a 2020 Jesse H. Neal Award finalist for Best Website.
Links
Digiday • Glossy • Modern Retail • Digiday Media
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