Clinique AI Skin Analysis, E-Commerce & Icon Design — Claudia Chow, Studio Chow
Clinique
Engaged by Clinique, an Estée Lauder company, as an independent consultant across multiple workstreams — working with Clinique's e-commerce, brand, and marketing teams, Estée Lauder's corporate UX team, and the ELC brand technology team.
Audited and redesigned high-traffic e-commerce pages for EMEA; designed the refresh of Clinique Clinical Reality, the brand's AR skin-scanning and AI diagnostic product, deployed June 2024; and unified the brand's icon system across Clinique.com.
Full case study walk-through available upon request
In Their Words
"Extremely sharp and strategic. A brilliant sparring partner who asks the right questions and pairs them with the right recommendations to uplevel any project."
– Kay Hsu, former VP Digital Brand, Clinique · Head of Spotify Creative Lab
E-commerce
Brand icons
AR integration