Clinique
Engaged by Clinique, an Estée Lauder company, as an independent consultant across multiple workstreams, working with Clinique's e-commerce, brand, and marketing teams, Estée Lauder's corporate UX team, and the ELC brand technology team.
Audited and redesigned high-traffic e-commerce pages for EMEA; designed the refresh of Clinique Clinical Reality, the brand’s AR skin-analysis product, deployed June 2024; and unified the brand’s icon system across Clinique.com.
Full case study walk-through available upon request.
In Their Words
“Claudia is extremely sharp, strategic and can bring balance to usability and design to the table... she’s a brilliant sparring partner who can ask the right questions and pair it with the right recommendations to uplevel any project you're on.”
– Kay Hsu, former VP Digital Brand, Clinique · Head of Spotify Creative Lab
E-commerce
Brand icons
AR integration
More Selected Work