I direct,
and I make

Claudia Chow · Creative Director & Product Designer

Independent creative director and product designer in Brooklyn. I work with founders, CPOs, and product leaders at the pivot point: rebrands, new products, and direction that needs sharpening. I own the strategy and the design, so nothing gets lost in handoff.

Product vision and concepting
Audits, strategy, and prototypes that align leadership.

Translating brand into product experience
Rebrands carried through to the app and site.

Design leadership
Directing teams of 3 to 20+, embedded or by contract.

Available for contract and fractional engagements.

Say Hello

Selected Work

ASOS
Fashion retail • 2024-2025

From catalog to discovery
Product vision for one of the UK’s largest fashion platforms. Three CPO-led engagements over 14 months.

Clinique
Beauty • 2023-2025

AR skin analysis, redesigned
Shipped June 2024 across in-store iPad and mobile web; extended in 2025. Also: EMEA e-commerce design and icon guidelines.

Linio
LatAm e-commerce • 2017

From discount store to trusted marketplace
A six-week rebrand and redesign. +30% downloads, +35% conversion, App Store Best of 2017.

Xfinity Mobile
Telecom • 2016, 2018

Xfinity’s entry into mobile
Directed a 20+ person team from concept through design system across website, packaging, game, and hardware. 380K lines in year one. For Code & Theory.

Viator, a Tripadvisor company
Travel • 2019

Redesign for Tripadvisor’s experiences brand
12 weeks from brand strategy to a user-tested MVP.

Kinship, a Mars Petcare company
Pet • 2021-2022

Designing for first-time pet parents
Design lead for The Wildest V1 MVP; concepted the Good Friend marketplace. Mars Petcare.

Audacy
Media • 2021

One design system, 200+ stations
Led a 7-person design team through a platform transformation reaching 40M+ monthly users.

KAVAK
Automotive • 2020

Buy, sell, and manage a car in one app
MVP and modular design system, carrying SuperUnion’s new identity into product.

Digiday Media
Publishing • 2011-2020

Brand and design for a family of media brands
A decade of launches: Digiday, Glossy, Modern Retail, and more. Reaching 1.3M monthly users.

Building now

Tough Titties Club
Women’s Health • Live v0.5

Support before, during, and after breast scans.

Grey Snout
Pet Health • In development

A senior-dog care platform, built solo with AI tools.

Confidential work

UniqloFashion • for I&Co

Member shopping and rewards prototypes in English and Japanese. Messenger AI shopping concept for IQ.

Under Armour
Fashion • for Code & Theory

Creative Director for the connected-fitness brand refresh; directed 8+ designers

Citi VenturesFinance • for Code & Theory

Guided three incubator teams across six digital products; shared style guide

AjinomotoFood • for I&Co

UX lead on a conceptual new-service app exploring umami

At a pivot point? Let's sharpen it

At a pivot point?
Let's sharpen it