From the archive
Things I’ve made
Morning BrewMedia & Publishing • 2020
Brand architecture for a newsletter going pro
Brand architecture recommendations, plus select website and email template design, as the newsletter suite expanded into new verticals.
The RebootingMedia & Publishing • 2021
A brand for the business of media
Brand identity, Substack design, and Canva style guide setup for a publication on building sustainable media businesses.
Upperline CodeEducation • 2018
A brand refresh for CS education going B2B
Research, brand strategy, visual identity refresh, and website design as the nonprofit expanded into educator training and program design.
SiriusXMEntertainment • 2010
One site for a newly merged radio giant
After Sirius and XM merged, Huge collaborated with the exec team on rebranding and designed a single website serving both companies’ customers and technologies. Art direction and design on the core site experience and shop reskin, at Huge.
Elektra HealthWomen’s health • 2020, 2022
UX strategy for menopause care
Led UX strategy, MVP definition, and a personalized first-week onboarding journey; earlier contributed to the rebrand as part of the Studio Rodrigo team.
ClayPediatric mental health • 2022
Designing a parent’s first step
MVP user flow and app concepts for new and returning users of a virtual pediatric mental-health platform, built on its existing brand guidelines.
NYU LangoneHealthcare • 2017
A calmer patient room, across three screens
Concept design for the patient in-room experience across remote, tablet, and TV. For Apartment One.
Material WorldFashion • 2012-2018
Designing the cyclical economy for luxury resale
Luxury resale, four engagements on design and creative strategy as the startup evolved.
12.29Agency • 2018
Making a website feel like the agency
Responsive website design for a world leader in olfactive branding, whose clients include Valentino, Harrods, and Cadillac. Working with founder Dawn Goldworm, created a bespoke visual language that conveys the tactility of scent, on a flexible WordPress structure built to grow.
LOU Fashion AppFashion • 2012-2014
A shoppable lookbook of fashion’s best voices
As first employee at Hunting Season, led a 5-person team to design, brand, and launch LOU on iPhone and iPad: a curated feed turning posts from 100+ fashion influencers into one shoppable experience.
Legere PlatformLifestyle • 2012-2014
One shoppable social content platform
Developed for LOU Lookbook, Legere is a white label product for clients who want to take advantage of the platform's infrastructure and rapid publishing capabilities to create a shoppable experience.
Sergio RossiFashion • 2016
Reimagining a luxury heritage Italian shoe brand online
An invited two-week pitch for the brand’s e-commerce relaunch: creative strategy, visual identity, and responsive website design to attract a new generation of customers. With UX partner Jessica L’Esperance.
Pink ClosetHospitality • 2019
A boutique within a Ravello hotel
Concept desktop & mobile design for Pink Closet, a shop within the Avino Hotel in Ravello, Italy, designed by architect Cristina Celestino. A one-week concept for Social Rise, handed off to their in-house designer.
Christopher Kimball’s Milk StreetMedia & Publishing • 2022
Untangling content and commerce
Audit, structure, and concept design for the founder, with two structural directions for unifying the content site and store.
HolibobTravel • 2023
One booking system, any brand
Creative strategy and design for a white-label experience booking system, stress-tested against real clients big and small.
Aquila CapitalB2B • 2020-2021
Making carbon offsets tangible
POC discovery, user flows, and concepts for a B2B and B2C carbon-offset marketplace demo prototype. For JetRockets.
DoglyPet • 2017
A give-back marketplace for dog people
Creative direction and product design for a marketplace where partner brands donate a share of sales to the customer’s chosen shelter.
A touchscreen remote, CES-honored
As Creative Director, defined the visual identity and all launch communications, contributed to software design for Live TV, DVR, and on-demand, and initiated the UI style guide. 2016 CES Innovation Honoree.
Wholesome WaveNonprofit • 2017
Driving action for affordable food
Website redesign for a national nonprofit making healthy, local food affordable. For Stake.
Second Stage Theater
Arts & Culture • 2020
Live-broadcast concept for Second Stage Theater and Zuckerberg Media during COVID. For Small Planet.
Robert Wood Johnson FoundationNonprofit • 2020
A digital annual report for one of the nation’s largest health philanthropies
Product design for the Robert Wood Johnson Foundation’s digital annual report. For Hero Digital.
Stronger for Life
Arts & Culture • 2018
Branding a documentary on strength
Logo and one-page fundraising site for a documentary on Nike athlete Ilaria Montagnani’s fight with breast cancer.
Alvin Ailey American Dance Theater
Arts & Culture • 2010
Website, OMMA nominee, at Huge
ONE.orgNonprofit • 2009
Website redesign for the anti-poverty campaign, at Huge
Encyclopedia of LifeNonprofit • 2007
Species pages for E.O. Wilson’s TED Prize. For Avenue A | Razorfish
Project RebirthNonprofit • 2005
Interactive design, Graphis award, at Icon Nicholson