From the archive
Things I’ve made
Morning BrewMedia & Publishing • 2020
Brand architecture for a newsletter going pro
Brand architecture recommendations, plus select website and email template design, as the newsletter suite expanded into new verticals.
The RebootingMedia & Publishing • 2021
A brand for the business of media
Brand identity, Substack design, and Canva style guide setup for a publication on building sustainable media businesses.
Upperline CodeEducation • 2018
A brand refresh for CS education going B2B
Research, brand strategy, visual identity refresh, and website design as the nonprofit expanded into educator training and program design.
SiriusXMEntertainment • 2010
One site for a newly merged radio giant
After Sirius and XM merged, Huge collaborated with the exec team on rebranding and designed a single website serving both companies’ customers and technologies. Art direction and design on the core site experience and shop reskin, at Huge.
HolibobTravel • 2023
One booking system, any brand
Creative strategy and design for a white-label experience booking system, stress-tested against real clients big and small.
JetBlueTravel • 2009-2011
A new vision for booking
Concepted a new booking experience across web and iPhone, art directed day-to-day work on JetBlue.com, then led creative on the account as agency of record. For Huge.
Elektra HealthWomen’s health • 2020, 2022
UX strategy for menopause care
Led UX strategy, MVP definition, and a personalized first-week onboarding journey; earlier contributed to the rebrand as part of the Studio Rodrigo team.
ClayPediatric mental health • 2022
Designing a parent’s first step
MVP user flow and app concepts for new and returning users of a virtual pediatric mental-health platform, built on its existing brand guidelines.
NYU LangoneHealthcare • 2017
A calmer patient room, across three screens
Concept design for the patient in-room experience across remote, tablet, and TV. For Apartment One.
Material WorldFashion • 2012-2018
Designing the cyclical economy for luxury resale
Four engagements on design and creative strategy as the startup evolved.
LOU Fashion AppFashion • 2012-2014
A shoppable lookbook of fashion’s best voices
As first employee at Hunting Season, led a 5-person team to design, brand, and launch LOU on iPhone and iPad: a curated feed turning posts from 100+ fashion influencers into one shoppable experience.
Legere PlatformLifestyle • 2012-2014
One shoppable social content platform
Developed for LOU Lookbook, Legere is a white label product for clients who want to take advantage of the platform's infrastructure and rapid publishing capabilities to create a shoppable experience.
Sergio RossiFashion • 2016
Reimagining a luxury heritage Italian shoe brand online
An invited two-week pitch for the brand’s e-commerce relaunch: creative strategy, visual identity, and responsive website design to attract a new generation of customers. With UX partner Jessica L’Esperance.
Pink ClosetHospitality • 2019
A boutique within a Ravello hotel
Concept desktop & mobile design for Pink Closet, a shop within the Avino Hotel in Ravello, Italy, designed by architect Cristina Celestino. A one-week concept for Social Rise, handed off to their in-house designer.
Christopher Kimball’s Milk StreetMedia & Publishing • 2022
Untangling content and commerce
Audit, structure, and concept design for the founder, with two structural directions for unifying the content site and store.
Aquila CapitalB2B • 2020-2021
Making carbon offsets tangible
POC discovery, user flows, and concepts for a B2B and B2C carbon-offset marketplace demo prototype. For JetRockets.
DoglyPet • 2017
A give-back marketplace for dog people
Creative direction and product design for a marketplace where partner brands donate a share of sales to the customer’s chosen shelter.
A touchscreen remote, CES-honored
As Creative Director, defined the visual identity and all launch communications, contributed to software design for Live TV, DVR, and on-demand, and initiated the UI style guide. 2016 CES Innovation Honoree.
McKinsey & CompanyB2B • 2004, 2010
Two eras of McKinsey
Art direction and interaction design for McKinsey’s website at Huge, after earlier work on McKinsey Quarterly at Icon Nicholson.
12.29B2B • 2018
Making a website feel like the agency
Responsive website design for a world leader in olfactive branding, whose clients include Valentino, Harrods, and Cadillac. Working with founder Dawn Goldworm, created a bespoke visual language that conveys the tactility of scent, on a flexible WordPress structure built to grow.
LusterB2B • 2018-2019
Bridging the digital and the physical
As VP of Creative, led brand, sales enablement, software design, and creative ops for an experiential-tech company turning guests’ social posts into prints, mosaics, and flip-disc displays. Hands-on work included display artwork and a custom typeface built for low resolution.
Wholesome WaveNonprofit • 2017
Driving action for affordable food
Website redesign for a national nonprofit making healthy, local food affordable. For Stake.
Second Stage Theater
Arts & Culture • 2020
Bringing Broadway online during COVID
Live-broadcast proof of concept for Second Stage Theater and Zuckerberg Media’s Assemble. For Small Planet.
Robert Wood Johnson FoundationNonprofit • 2020
A digital annual report for one of the nation’s largest health philanthropies
Product design for the Robert Wood Johnson Foundation’s digital annual report. For Hero Digital.
Stronger for Life
Arts & Culture • 2018
Branding a documentary on strength
Logo and one-page fundraising site for a documentary on Nike athlete Ilaria Montagnani’s fight with breast cancer.
Alvin Ailey American Dance Theater
Arts & Culture • 2010
Art direction and website redesign built to make visitors feel Ailey’s distinctive dance style. Honored to present the work to Ailey’s legendary artistic director, Ms. Judith Jamison.
Nominated for Web Site Excellence (Charity/Non-Profit) at the OMMA Awards. At Huge.
ONE.orgNonprofit • 2009
Turning awareness into action
Website redesign for the anti-poverty campaign. At Huge.
Encyclopedia of LifeNonprofit • 2007
A home for every species on Earth
Design lead on the species-page templates for E.O. Wilson’s TED Prize wish, delivered in 2.5 weeks. For Avenue A | Razorfish.
Project RebirthNonprofit • 2005
Documenting the rebuilding of Ground Zero
Interactive design for a website sharing time-lapse footage from cameras capturing the World Trade Center site’s rebuild: a visual history in the making. Graphis Interactive Design award. At Icon Nicholson.